RECENT HIGHLIGHTS
​
  • Increased alumni giving by 125% (Dec. 2017 vs. Dec. 2018) 
  • Orchestrated inaugural alumni giving day: #Love4Priory, yielding participation from the Classes of 1964-2018 
  • Improved email open-rate for 2,000+ alumni community from 30% to 45% 
  • Average 67.5% participation in Senior Gift Campaign (FY18 + FY19), compared to 30% participation in FY17
  • Increased alumni donation dollars raised by 20% in FY18
  • Increased Chapel Fund (special restricted fund) donation dollars raised by 16%
  • Improved alumni community engagement by instituting quarterly newsletter, refreshing website content and navigation, establishing Class Captain program and adding new engagement opportunities
  • Developed brand guidelines for Development Department and strategic marketing plan for all fundraising and event initiatives
PORTFOLIO SAMPLES

Gala: silent auction, live auction & dinner

official logo

Save-the-date

Mailed invitation

philanthropic campaign: #Love4priory
​learn more: prioryca.org/love4priory

Solicitation letter crafted for select donors

​alumni reunion:
Oversaw all marketing, outreach & event logistics

Video produced for top donor event: directed & edited

Newsletter: designed & authored

Click Here to Read Full Newsletter
File Size: 12847 kb
File Type: pdf
Download File

Social Media influencer: Organic viral post

published writing samples

Sacred Heart Magazine: Winter 2016 -- wrote article, took photos and designed layout
View digital publication (p. 50)
Sacred Heart Magazine: Summer 2016 -- wrote articles and designed layout
Part one of two-part multi-issue feature
View digital publication (p. 38)
Sacred Heart Magazine: Winter 2017 -- wrote articles and designed layout
Part two of two-part multi-issue feature
View digital publication (p. 26)
​CONNECT WITH ME
CAREER OVERVIEW

Digital Communications:
  • Launched multiple social media channels, developing strategy to drive engagement for recruitment and event publicity
  • Experienced social media campaign marketer, utilizing both organic and paid ad strategies
  • Backend website manager and helped oversee multiple website redesigns and launches 
  • Directed email marketing campaigns and newsletters, including content and graphic creation 
  • Produced videos for campaigns to support revenue growth or customer engagement

​Brand Strategist & Content Creator:
  • Created brand guides to improve consistency and efficiency of messaging
  • Enhanced marketing efforts for specific campaigns by developing comprehensive rollout plan
  • Designed graphics, publications and marketing collateral
PUBLICATIONS
Role: Co-editor & designer

​VIDEOS
​ Role: Producer, director & editor 
 ​© 2018 Diana A. Chamorro